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Study: Buying Online Greener Than Traditional Retail

Monday, March 30th, 2009

A recent study by Carnegie Mellon University’s Green Design Institute found that purchasing goods online, specifically through Buy.com’s ecommerce model, had less impact on the environment than driving to a traditional retail store.
The study used Buy.com’s distribution model of shipping goods directly to a consumer from their manufacturer partners, skipping the ‘middle man’ shipping through a [...]