The study used Buy.com’s distribution model of shipping goods directly to a consumer from their manufacturer partners, skipping the ‘middle man’ shipping through a distribution center and then to either the consumer or to a store. This model was found to reduce environmental impact by 35% over driving to a retail store and reduced the total number of steps needed to get the product to a consumer.

“Consumers are looking for ways to live a more environmentally conscious lifestyle, whether that be recycling at home, reducing paper and packaging consumption or purchasing products that have less impact on our natural resources,” said Neel Grover, CEO and president of Buy.com. “This study solidifies that online shopping is another avenue they can embrace to help lower their carbon footprint and energy consumption.”

You can learn more about the Buy.com model at their website.